MediaAlpha, Inc. (MAX) vs its competitors

MediaAlpha, Inc. against internet content and information

MediaAlpha, Inc. is the 32nd largest of 68 graded companies. Showing 5 of them, including MAX itself. 1 more is in this industry but has no grade yet, so it is left out rather than shown blank.

Company	Grade	Market value	Revenue	Profit margin	Free cash flow	Price to earnings
People IncorporatedPPLI	C	—	$2.1B	16.0%	$123.9M	9.04
Alphabet Inc.GOOGL	C+	$4.18T	$445.9B	54.8%	$53.3B	17.13
Meta Platforms, Inc.META	B+	$1.9T	$228.2B	29.8%	$41B	27.84
Spotify Technology S.A.SPOT	A+	$101.6B	$19.6B	12.9%	$3.3B	41.27
MediaAlpha, Inc.MAX	B	$592M	$1.2B	7.9%	$56.3M	5.79

63 more internet content and information companies

Graded on the same five checks, from their own SEC filings.

A blank price-to-earnings means a loss, not a missing figure — the ratio has no meaning when there are no earnings to divide by, and printing a negative one would make the least profitable company look the cheapest.

Grades are trailing twelve months from each company’s own SEC filings, so they move only when a company files. Every column is computed by the same code that graded MediaAlpha, Inc. on the overview — nothing here comes from a data vendor’s own ratios.

Industry membership is not a judgement about how similar two businesses are. It groups companies by what they are classified as, which is a starting point for comparison rather than a claim that they compete.